SUBTV X SLASH – GUITAR GIVEAWAY
To celebrate the release of Slash's new album '4', we partnered up with BMG and Gibson for one lucky student to get their hands on a Gibson Epiphone Guitar.
Client Objective
BMG & Gibson Labels objective was to raise awareness around Slash’s new solo album ‘4’, by heavily promoting Slash’s new single ‘River is Rising’, which is the single leading into the album release. The clients also wanted to extend their overall campaign reach through interacting with our app users and increasing Slash app engagement.
SUBTV
With SUBTV being first and foremost an AV solution for brands, this campaign was a great opportunity to deliver incremental cover on this hard to reach audience.
The Campaign:
Running from the 7th – 20th February
41 – 30” NETWORK SPOTS
9.43 – 1624 ADS TVR’S
4.51 – 1634 ADS TVR’S
IMPACTS: 572,278
The Competition:
In addition to delivering impactful reach, BMG & Gibson Labels also identified this as a perfect opportunity to run a competition for our audience to win a Gibson Epiphone Guitar when requesting Slash through the SUBTV app.
Did it work?
SUBTV X Slash proved to be a highly effective campaign in order to increase reach across Gen Z audience. The competition also increased the engagement with our audience, with Slash becoming our Top 5 most requested artist during the campaign.