Universal – Truth or Dare

Client Objective

We want to try and bring to life the game of Truth or Dare and wondering if there was anything different we could do using SUBTV, considering your audience is perfect for this film.

We also need to try and encourage group bookings of tickets so groups of friends go together to the cinema.

As the film is out Friday 13th is there anything we can do (without making this the key focus of the messaging).

SUBTV

We offer a bespoke TV solution to engage young audiences in high footfall areas.

Our On-Screen Branding & In-App AdSync products are fully integrated, and a perfect solution to Universal’s proposal.

Our tech provides us with the ability to sync its on-screen spot advertising with its mobile app display.  What this brings is a chance for advertisers to reach out in a shared viewing environment to a mobile engaged audience.  The app will push users to content outside of the app, driving traffic to view the latest film trailer or to book tickets.

This provides brands with a unique opportunity to captivate with an already engaging audience, collaborating the OOHTV & AV market.