THE COLLABORATION:
To celebrate Slash’s newly released album ‘4’, SUBTV teamed up with Gibson and BMG for one lucky winner to win a Signature Gibson Epiphone Guitar, literally at the click of a button.
‘4’ is Slash’s fifth solo album – his fourth with Kennedy and The Conspirators – and the first-ever LP to drop on Gibson’s newly formed record label, Gibson Records.
With a legendary status, Slash was the perfect collaboration for SUBTV channel, reaching 1.2 million students across the UK.
THE COMPETITION:
One lucky SUBTV app user would be winning a Gibson Epiphone Guitar, in just 3 simple steps (listed above).
SUBTV ran the Slash competition ad throughout peak times of the day, accompanied by ad slots to promote the new album release ‘4’. To match the on-screen presence, our app ad-sync technology would pull through the competition whilst the ad was running on the screens.
In a seamless journey, our students would find themselves seeing the ad on our screens to entering the competition in less than 60 seconds.
THE PRIZE
In order to provide the best interaction with students from the screen to the app, we knew a Gibson Epiphone Guitar was the most fitting prize for such a legendary artist.
This prize enticed students to request Slash in our venues, which bumped Slash into one of our most requested artists during the running of the campaign. Not to mention ‘River is Rising’ – the first single from Slash featuring Myles Kennedy & The Conspirators’ new album – appeared in our top 5 most requested songs.
With an iconic rock star, a creative and collaborative partnership and signature guitar, SUBTV Guitar Giveaway competition had a successful outcome for all parties involved.
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